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How Joining a University Club Sets You Up for Success

Erin McEvoy, July 20 2021

When I started my university career three years ago at the Telfer School of Management, there was a lot to think about; for all the excitement and opportunity that I felt, there was also an overwhelming amount of nerves and uncertainty. Where does one even start, on a campus of 40,000 people, in the heart of the nation’s capital? How can you make y...

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Branding for Beginners: Building Your Personal Brand on Instagram

Erin McEvoy, June 8 2021

It’s no secret that the first thing people do when hiring potential employees (or meeting someone new in general) is scope out their social media. So, a platform like Instagram now goes far beyond just posting random photos here and there. For many users, it has turned into a curated gallery that represents your personal brand, your interests, and...

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3 Female-Owned Ottawa Brands to Fall in Love With

Erin McEvoy, June 8 2021

Small businesses, side hustles, or passion projects; whatever you prefer to call it, the last few years have seen more and more entrepreneurs start chasing their dreams and establishing their own brands. As consumer behaviour trends towards an affinity for locally made products and personalized experiences, these makers have the opportunity to genu...

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